Socialize is Tallinn's social-first events platform. We bring strangers together over food, drinks, music and ideas, and we make showing up the easy part for them.
For our members, it's an open invitation to the city. For venues, it's a way to be the room where Tallinn's social calendar actually happens. We design every format with one question in mind: does the venue win as much as the guest does?
Socialize sits inside an established group of community products. Our sister app, CityMyWay, has built an active community of over 1,500 members across the region, and Socialize is the next step: real-world, in-room, in-venue experiences for the same audience that already trusts us to point them at where to be.
Built through CityMyWay, our flagship community product. A warm, engaged, local audience already used to showing up to things we recommend.
Socialize Tallinn launched this year with a focused, growing membership. Founding-partner venues get first pick of dates and exclusivity within their category.
No setup fees. No marketing spend. No ticketing tech to install. We bring the format, the audience and the entertainment to a date you already weren't using.
We've designed two flagship formats built around the hours venues struggle to fill. Pick one, pick both, or start with whichever shift hurts most.
All-you-can-eat. All-you-can-drink. A DJ. A long Saturday afternoon that becomes the only place to be from 12 to 3.
A nominal door fee. A welcome drink on the house. Free samplers every 45 minutes. A weekday night that suddenly has a queue outside.
Saturday afternoons are quiet for most kitchens in Tallinn. Brunch fixes that with a pre-sold, ticketed, all-inclusive social event that fills your room from open to close.
Tickets go live across the Socialize and CityMyWay community two to three weeks ahead. You see the running headcount in real time.
Doors open at 12:00. Pre-paid guests check in at the door. The DJ is already playing. The room fills inside the first 20 minutes.
Unlimited food from your kitchen as either a buffet or a rolling set menu. You decide the menu and the format that suits your operation.
Unlimited drinks from a curated menu. Socialize manages the bar pace, the DJ set, and the social moments that keep the room talking.
Service closes at 15:00. We settle within 5 working days based on the pre-agreed split. You keep the customer data for repeat visits.
| Line item | Detail | Venue impact |
|---|---|---|
| Pre-sold tickets | 60 confirmed guests | Guaranteed |
| Food revenue at €25 per cover | 60 × €25 | €1,500 |
| Marketing & promotion spend | Handled by Socialize | €0 |
| Entertainment (DJ, music) | Handled by Socialize | €0 |
| Alcohol inventory risk | Carried by Socialize | €0 |
| Net to venue, single Saturday | 3-hour shift | €1,500 |
Indicative only. Per-cover price, menu format and final commercials agreed venue-by-venue. Real numbers vary by location, capacity and menu.
Mondays and Tuesdays are the hardest nights in hospitality. Bite Club turns them into the most interesting two and a half hours of your week.
A nominal entry handled by Socialize. Filters out the noise, signals intent, and gets us a real headcount before the kitchen fires.
Each guest receives a single house-sponsored drink on arrival. It's the warm handshake that turns a stranger into a regular.
Your team circulates with small tasting plates roughly every 45 minutes. Three to four sampler rounds across the evening. The guest tries your kitchen at zero risk.
No tap water at the table. Anyone wanting to stay, orders. A featured beverage menu encourages the spend. The room hums.
Bite Club formally closes at 21:00. Standard menu prices apply from that point. The guests already settled in continue at full margin.
| Line item | Detail | Venue impact |
|---|---|---|
| Welcome drinks sponsored | 40 × ~€3 cost | – €120 |
| Sampler food cost | 40 guests × 3 rounds | – €160 |
| Featured beverage sales (avg. 2 per guest) | 80 × €7 | + €560 |
| Post-21:00 standard menu spend | est. 20 guests stay back | + €240 |
| Marketing cost to venue | Handled by Socialize | €0 |
| Net to venue, single Monday | 2.5-hour event + stay-back | ≈ €520 |
Indicative model. Real margins depend on your menu pricing, COGS, sampler choice and beverage mix. On a quiet Monday this is incremental revenue against a near-zero baseline.
Saturday afternoons and weeknight evenings are statistically the quietest shifts for most Tallinn hospitality venues. Every guest we bring is incremental, not a customer we stole from your Friday night.
Our members are explorers. They come for the format and stay for the kitchen. A Bite Club sampler done well turns into a Wednesday dinner reservation the following week. That's the real win.
No ad spend. No platform fees. No content production. We handle promotion, design, ticketing and amplification across our channels. You spend on what you already do well: food and service.
Tickets are pre-sold for Brunch. Door is collected for Bite Club. Alcohol inventory for Brunch sits with us. You're not laying out cash on a maybe. The math is clean and the downside is small.
A snapshot of how a partnership is usually structured. Everything is agreed venue-by-venue. Nothing here is set in stone.
A 30-minute coffee, a walk through your space, and a candid look at your slowest two shifts of the week. We'll come back with a draft date and a draft format you can say yes or no to. No pitch deck, no pressure.
Best for venue introductions, format questions, or sharing a quick photo of your space and a few words about your quiet shifts.
Read more about what we host, who we work with, and meet the founding-partner venues we've already pencilled in.
If we sent this document to you, just hit reply. Tell us your two quietest shifts of the week. We'll take it from there.